A detailed SEO audit that shows exactly what is holding your site back.
A point-in-time analysis of your search visibility — technical health, content quality, backlink profile, and competitive positioning, delivered as a written report with specific findings and recommendations.
Request your SEO auditOver 200 checkpoints, organized into four categories.
Every audit reviews technical SEO, on-page factors, content quality, and off-page signals. The categories overlap — a redirect chain can be a technical error and a content access problem at the same time — so we cross-reference findings rather than reporting them in isolation.
Each checkpoint produces a pass, fail, or advisory status. Fails are sorted by severity; advisories are sorted by effort. You always know which items to fix first and which ones can wait.
Technical SEO
Crawlability, indexation, site speed, structured data, and mobile usability. The foundation that determines whether search engines can access and understand your pages at all.
On-page factors
Title tags, meta descriptions, header structure, and internal linking. The elements you control directly on each page that tell both users and crawlers what the page is about.
Content quality
Whether your pages match search intent, and whether thin or duplicate content is present. We compare what you publish against what is actually ranking for your target keywords.
Off-page signals
Backlink profile, referring domain diversity, and anchor text distribution. The external signals that tell search engines how trusted and authoritative your site is.
How search engines actually access your site.
We use crawl tools to simulate how search engines access your site, identifying errors that prevent pages from being indexed. This is the most detailed part of the audit — a single misconfigured canonical tag can quietly derail an entire section of your site.
What the crawl reveals
The crawl simulates Googlebot's path through your domain. It follows internal links, renders JavaScript, and records every response code, redirect, and blocked resource it encounters. Pages that return a 200 status but render empty content — a common JavaScript issue — are flagged separately from pages that simply cannot be reached.
For larger sites, we also look at crawl budget: how efficiently Googlebot is spending its time on your domain. Log file data shows which pages are crawled frequently, which are ignored, and whether low-value URLs — faceted navigation, parameterized filters, thin archive pages — are consuming the budget that your important pages need.
Log file analysis is included for sites with over 10,000 pages or significant faceted navigation. It shows the gap between what exists on your site and what Googlebot actually discovers.
Your content, compared against what is actually ranking.
We identify pages on your site that are underperforming, topics you have not covered, and queries where competitors are capturing traffic that should be yours. The gap analysis includes a prioritized list of content opportunities, sorted by search volume and difficulty.
This gives you a clear content roadmap rather than a vague recommendation to publish more blog posts. Each opportunity includes the target keyword, the current ranking page (yours or a competitor's), the estimated search volume, and the difficulty score — so you can decide which pieces to write first based on potential return and realistic effort.
Opportunities and risks in your existing backlinks.
We analyze your existing backlinks to identify both opportunities and risks. The review includes the total number of referring domains, the ratio of followed to nofollowed links, anchor text distribution, and the presence of any low-quality or spammy links that could put your site at risk.
If we find toxic links — links from spam networks, irrelevant domains, or obvious link schemes — we flag them and recommend a disavow strategy. We also identify strong links that could be leveraged for additional value through internal linking improvements or link reclamation, recovering links that point to pages that no longer exist.
Anchor text distribution matters: an over-optimized pattern of exact-match anchor text can trigger a spam signal, while a natural mix of branded, generic, and partial-match anchors is healthier. We report the ratio and flag anything that looks manipulated.
Referring domains
Total count and diversity. A hundred links from ten domains tells a different story than a hundred links from ninety domains.
Follow vs. nofollow ratio
A natural profile includes both. An extreme ratio in either direction can look unnatural to search engines.
Toxic link identification
Spam, link schemes, and irrelevant domains flagged with a recommended disavow strategy for each.
Where competitors have an advantage — and where you can close the gap.
We identify three to five competing domains that rank for your target keywords and compare their content, backlink profiles, and technical health against yours. This benchmarking shows where competitors have an advantage and where there are gaps you can exploit.
Sometimes the analysis reveals that a competitor's rankings are built on a few strong links that you could realistically match with a focused outreach campaign. Other times it shows that their advantage is content depth — they have covered a topic more thoroughly than you have, and the fix is editorial, not technical.
The benchmark is not a trophy case. It is a practical comparison: what they have, what you have, and what it would take to close the difference.
Not just where you rank — what real estate you are capturing.
We measure how visible your site is in search results for your target keyword set. This includes tracking current rankings, estimating organic traffic share, and identifying which pages drive the most visits.
Current rankings
Position tracking across your target keyword set, with historical movement so you can see whether rankings are improving, declining, or stagnant over the review period.
Traffic share
Estimated organic traffic share for each target keyword, broken down by page. Shows which pages are pulling their weight and which are underperforming relative to their ranking position.
SERP features
Which SERP features appear for your target terms — featured snippets, local packs, people-also-ask boxes — and whether you are capturing or missing them. Real estate matters as much as rank.
A written report, a prioritized action plan, and the supporting data.
The audit deliverable is a written report, typically 30 to 50 pages depending on site size and complexity. It includes a prioritized action plan with each finding categorized by severity and effort level.
Written report
30 to 50 pages with specific findings, recommendations, and context for each issue. Not a template filled with your domain name.
Prioritized action plan
Each finding categorized by severity and effort level, so you know what to fix first and what can wait.
Crawl export
Raw crawl data with every URL, status code, redirect path, and technical flag recorded during the site simulation.
Keyword research spreadsheet
Target keywords with search volume, difficulty, current ranking, and priority score for content planning.
Backlink analysis file
Every referring domain, anchor text, link type, and quality flag — ready for disavow or outreach planning.
One-hour walkthrough call
We schedule a call to walk through the findings and answer questions. After the call, you decide how to proceed.
Take it and run, or hand it to us.
Some clients take the audit and implement the recommendations with their internal team. Others hire us to execute the fixes on an ongoing basis. Either way, the audit is structured so that someone with basic web knowledge can understand the findings and a developer can act on the technical recommendations.
We are available for questions after delivery, and there is no obligation to continue into a paid engagement. The report is yours. If you decide to work with us afterward, the audit becomes the baseline for everything we do — but that decision is yours to make on your own timeline.
If you do continue with Arvento, the action plan in the report becomes our project plan. The severity and effort categories tell us what to tackle in the first thirty days, what belongs in the next quarter, and what is a longer-term initiative. No re-scoping, no duplicate discovery work.
Common questions about the SEO audit.
How long does an audit take?
Most audits are completed within two to three weeks, depending on site size and complexity. Larger sites with extensive log file analysis or deep faceted navigation may take longer. We confirm the timeline before starting work.
Do I need to give you access to my site?
We need read-only access to Google Search Console and Google Analytics. For the technical crawl, we do not need backend access — we crawl from the outside, the way a search engine would. Log file analysis, if included, requires server log exports.
Is the audit a one-time service or ongoing?
The audit is a standalone deliverable. You receive the report, the data files, and the walkthrough call. After that, there is no obligation to continue. If you do want ongoing support, we discuss that separately based on the findings.
Can the audit be used by my own team?
Yes. The report is written so that someone with basic web knowledge can understand the findings, and the technical recommendations are specific enough for a developer to act on directly. The crawl export and keyword spreadsheet are formatted for immediate use.
What if the audit finds serious problems?
Serious findings — indexing failures, toxic link penalties, major technical errors — are flagged as critical severity in the action plan and discussed first on the walkthrough call. We explain the impact, the likely cause, and the recommended fix so you can act quickly.
Find out what is holding your site back in search.
Request a comprehensive SEO audit from Arvento. We analyze technical health, on-page factors, content gaps, and backlink profiles to find growth opportunities for your site.